{"id":7679,"date":"2025-09-14T12:03:32","date_gmt":"2025-09-14T12:03:32","guid":{"rendered":"https:\/\/mba.aua.gr\/?p=7679"},"modified":"2025-09-17T13:12:37","modified_gmt":"2025-09-17T13:12:37","slug":"alexandros-kouris","status":"publish","type":"post","link":"https:\/\/mba.aua.gr\/en\/alexandros-kouris\/","title":{"rendered":"Alexandros Kouris"},"content":{"rendered":"<p>\u039f\u00a0<strong>\u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u039a\u03bf\u03c5\u03c1\u03ae\u03c2<\/strong>\u00a0\u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03cc\u03c2. \u03a4\u03bf 2012 \u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03c4\u03b7\u00a0<strong>\u039c\u03b9\u03ba\u03c1\u03bf\u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 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\u03a4\u03bf 2023, \u03b7 \u039c\u03b9\u03ba\u03c1\u03bf\u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u039a\u03c5\u03ba\u03bb\u03ac\u03b4\u03c9\u03bd \u03c3\u03c5\u03bd\u03ae\u03c8\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd\u00a0<strong>\u038c\u03bc\u03b9\u03bb\u03bf Carlsberg<\/strong>\u00a0\u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03b6\u03cd\u03b8\u03c9\u03bd \u039d\u0397\u03a3\u039f\u03a3 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc.<\/p>\n<p>\u03a0\u03c1\u03b9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c6\u03b5\u03af \u03c3\u03c4\u03b7 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1, \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b5 \u03bc\u03b9\u03b1\u00a0<strong>25\u03b5\u03c4\u03ae \u03ba\u03b1\u03c1\u03b9\u03ad\u03c1\u03b1<\/strong>\u00a0\u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03c4\u03bf marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03c9\u03c2 \u03bc\u03ad\u03c4\u03bf\u03c7\u03bf\u03c2, \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03b7 \u039d\u03bf\u03c4\u03b9\u03bf\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03ba\u03ae \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u039c\u03ad\u03c3\u03b7 \u0391\u03bd\u03b1\u03c4\u03bf\u03bb\u03ae. \u03a3\u03c5\u03bd\u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b7\u03cd\u03b8\u03c5\u03bd\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae\u03c2\u00a0<strong>Critical Publics<\/strong>\u00a0(\u0391\u03b8\u03ae\u03bd\u03b1 &amp; \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf), \u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03c4\u03b7\u03bd\u00a0<strong>Altervision<\/strong>\u00a0(design, branding &amp; \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1) \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03bc\u03ad\u03c4\u03bf\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c4\u03b5\u03c4\u03b1\u03bb\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5\u00a0<strong>PRC Group<\/strong>, \u03bc\u03b7\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd TUCK UK, TMI International, MRB\/Millward Brown Greece \u03ba\u03b1\u03b9 Advocate\/Burson-Marsteller. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd 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\u03c4\u03bf\u03c5 \u0399\u03b4\u03c1\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03a3\u03c4\u03b1\u03cd\u03c1\u03bf\u03c2 \u039d\u03b9\u03ac\u03c1\u03c7\u03bf\u03c2), \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u0394.\u03a3. \u03c4\u03bf\u03c5\u00a0<strong>\u0395\u039b\u0393\u039f-\u0394\u0397\u039c\u0397\u03a4\u03a1\u0391<\/strong>, \u03b5\u03bd\u03ce \u03c3\u03c5\u03bd\u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b5 \u03c9\u03c2 \u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u0393\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03ad\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1\u03c2\u00a0<strong>\u0395\u039b\u039b\u0391-\u0394\u0399\u039a\u0391 \u039c\u0391\u03a3<\/strong>. \u03a4\u03bf 2019 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b5 \u03b3\u03b9\u03b1 2 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u039f\u03bc\u03ac\u03b4\u03b1 \u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5\u00a0<strong>Brewers of Europe Forum<\/strong>, \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c3\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u0393\u03b5\u03bd\u03b9\u03ba\u03bf\u03cd \u0393\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03ad\u03b1 \u03c4\u03c9\u03bd \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7\u03c2.<\/p>\n<p>\u0393\u03b5\u03bd\u03bd\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c4\u03bf 1966, \u03c0\u03b1\u03c4\u03ad\u03c1\u03b1\u03c2 \u03b4\u03cd\u03bf \u03c0\u03b1\u03b9\u03b4\u03b9\u03ce\u03bd,\u00a0<strong>\u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b7\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2<\/strong>\u00a0\u03c3\u03c4\u03b7\u03bd 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\u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03cc\u03c2. \u03a4\u03bf 2012 \u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03c4\u03b7\u00a0\u039c\u03b9\u03ba\u03c1\u03bf\u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u039a\u03c5\u03ba\u03bb\u03ac\u03b4\u03c9\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03c0\u03af\u03c1\u03b5\u03c2\u00a0\u039d\u0397\u03a3\u039f\u03a3, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03b8\u03b5\u03af \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac brands \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1\u03c2. \u03a4\u03bf 2023, \u03b7 \u039c\u03b9\u03ba\u03c1\u03bf\u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u039a\u03c5\u03ba\u03bb\u03ac\u03b4\u03c9\u03bd \u03c3\u03c5\u03bd\u03ae\u03c8\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd\u00a0\u038c\u03bc\u03b9\u03bb\u03bf Carlsberg\u00a0\u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03b6\u03cd\u03b8\u03c9\u03bd \u039d\u0397\u03a3\u039f\u03a3 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-7679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-committee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alexandros Kouris - MBA FOOD &amp; AGRIBUSINESS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mba.aua.gr\/en\/alexandros-kouris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexandros Kouris\" \/>\n<meta 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Carlsberg\u00a0\u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03b6\u03cd\u03b8\u03c9\u03bd \u039d\u0397\u03a3\u039f\u03a3 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mba.aua.gr\/en\/alexandros-kouris\/\" \/>\n<meta property=\"og:site_name\" content=\"MBA FOOD &amp; AGRIBUSINESS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MBAFoodAgribusiness\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-14T12:03:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T13:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mba.aua.gr\/wp-content\/uploads\/2025\/09\/kouris.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1629\" \/>\n\t<meta property=\"og:image:height\" content=\"1290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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